May 31, 1402 at 09:03
Iran Khodro identified which products of this company have the highest level of satisfaction. Peugeot 206 and Haima S5 were some of these cars.
Mohammadreza Hadinejad, the manager of the customer relations department of Iran Khodro Industrial Group, recently explained about the mechanism of this department in the field of receiving feedback from customers. He also announced statistics and figures regarding the level of customer satisfaction with Iran Khodro products and even the most popular cars produced by this company with the highest level of satisfaction.
Which Iran Khodro products have the highest level of satisfaction?
According to Hadinejad, Iran Khodro has surveyed customers who received cars from the company’s dealerships across the country last winter about their satisfaction with sales services. In this survey, Pars, Haima S5, Haima S7, Peugeot 206 and Rana products have achieved the highest level of satisfaction from the sales process to delivery in the winter of the previous year. In the same period of time, Haima S5, Dena Plus Automatic, Rana, Tara, Samand and Soren have experienced the highest growth in satisfaction.
Hadinjad announced the average customer satisfaction with sales services last winter as 74.17%. This is a 0.3% increase compared to last fall and a 12% increase compared to the winter of the previous year. According to him, as the director of relations with customers of Iran Khodro Industrial Group, this increase in customer satisfaction is due to the focus on timely delivery and informing about sales conditions. These two areas have been associated with growth of 7.3 and 1.6 percent, respectively. The satisfaction with the handling of requests and complaints in the previous winter has been evaluated at 60.33% and with an increase of 6.5% compared to the same period in the previous year.
According to the manager of Iran Khodro’s customer relations department, satisfaction with Emdad Khodro is 66.95%, after-sales service is 64.04%, sales is 59.6%, and product quality is 54.17%. He also listed the main reasons for this increase as the improvement of satisfaction in the time taken to handle the request, the ease of the request registration process and the first call from the expert.
This official of Iran Khodro also stated that customer satisfaction with after-sales services with a number of 73.42 during the previous winter, compared to the previous period and the same period in the previous year, has increased by 1.5 and 5.7 percent, respectively. He says that “satisfaction with the cost”, “proper information about repairs and replacements”, “complete repairs or periodical services” and “decoration of the interior spaces of the repair shop for admission and discharge” have had the highest growth rates.
In addition, Hadinejad pointed out that the management of Iran Khodro Industrial Group’s customer relations department periodically conducts surveys as part of its mission to increase customer satisfaction in the value chain and protect customers. In these surveys, factors such as satisfaction from the sales process to delivery, initial quality of the product within 3 months after delivery, durability of the product within 24 months after delivery, the process of acceptance to clearance in the agency network, assistance, satisfaction with the process of handling requests/complaints in The field of sales, after-sales service, product quality, and car assistance are considered.
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